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Stylish eco-friendly and ethical alternatives to your favorite name brand. MORE INFO ›

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The happenings, and insights, of a startup for change

Recent Posts

  • Motherly Lessons & Love

    We are very fortunate to have the chance to build a platform that helps do gooder brands connect with people who want to use their everyday purchases to create some good in the world.  So naturally, we thought it appropriate to pay tribute to our ... Read more ›

  • Spread The Love For World Water Day 2012!

    As one of the world's most important resources, water covers about 70% of the earth, and makes up about three quarters of the human body. Water is integral to health, food security, and our daily existence.  Today - World Water Day 2012 - is a d... Read more ›

  • SRO & S4S - Style With A Mission

    Summer Rayne Oakes is an icon in the ethical fashion realm. Recognized as the World's First Eco Model, Oakes not only lights up the room with her beauty, but she's also got a scientific brain and action-oriented attitude that are key attributes fo... Read more ›

  • Happy International Women's Day!

    International Women's Day 2012 has arrived. A day established to celebrate the wonderful women of the world, International Women's Day has existed in some form or the other since the early 1900s.  Today is undoubtedly a great time to reflect on ... Read more ›

  • Think Spring With Pops of Color For The Season

    It's time to "Think Spring"! While we haven't really experienced the typically treacherous and bitter cold weather of the winter this year, hearing the birds sing in the sunshine still makes us want to gear up for the upcoming spring weather and w... Read more ›

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