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Brand
Brand
Design Philosophy
Design Philosophy
Materials
Materials
Cradle-to-Cradle Design
Cradle-to-Cradle Design
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Sustainable Design
Sustainable Design
Social Responsibility
Social Responsibility
Country of Origin
Country of Origin
Ethical Design
Ethical Design

Nike

Brand

The Nike, Inc. mission is to bring inspiration and innovation to every athlete in the world. Nike, Inc,'s goal is to develop products that help athletes of every level of ability reach their...

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Design Philosophy

NIKE, Inc. states "Our vision is clear: to help NIKE, Inc. and our consumers thrive in a sustainable economy where people, profit and planet are in balance. To get there, we're integrating...

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Materials

Nike has developed a Material Analysis Tool (MAT) to assess the environmentally friendly attributes of the materials it uses. Each material is assigned a numeric value that translates into a...

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Cradle-to-Cradle Design

Nike encourages customers to participate in its "Reuse-A-Shoe" Program, which accepts donations of worn out shoes that can then be recycled. Also, with the implementation of its Material Index,...

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Sustainable Design

In July of 2011 Greenpeace named Nike as a corporate contributor to toxic dumping in Chinese Rivers. As a result of public scrutiny Nike agreed to champion the Detox Challenge in which it agreed...

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Social Responsibility

The Nike Foundation was founded in 2004 and focuses on helping adolescent girls in the developing world become change in their communities.

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Country of Origin

Nike releases the names and countries it contracts for the production of its licensed collegiate products. Via an interactive map on the Nike website shoppers can see that this line is made in 48...

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Ethical Design

Nike tries to show a level of transparency into its factories via a interactive map on their website pinpointing the factories it uses in 46 countries. Despite its various Codes of Conduct and...

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Practices

  • 'Code of Conduct' with no substance ?
  • Has a history of using sweatshops  ?
  • Factories dump toxic chemicals  ?
  • Does not pay living wages  ?

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